Who is Astoria Media Group?
Astoria Media Group is a digital marketing agency, headquartered in Abilene, TX. Our team of creatives, strategists, and marketers are passionate about building an online presence for your business. We offer all the services you need to succeed in today's competitive marketplace including content marketing, social media advertising, SEO services, product marketing and content creation.
We founded Astoria Media Group to help businesses navigate the often murky, treacherous waters of digital marketing.
Astoria, like "The Goonies"?
Our namesake is an hommage to the small town on the coast of Oregon. Birthplace of nearly 300 films and home to "The Goonies", Astoria is often a beacon for pop culture. However, the geographic location and entrepreneurial spirit of a sea Captain from Norfolk, Virginia is what decided the fate of our company's name.
Astoria sits on the western edge of United States watching over the shifting sandbars where the Columbia River meets the Pacific Ocean. These waters were once the most dangerous in the world. Resulting in more shipwrecks than anywhere on the entire globe. A Captain by the name of George Flavel would go on to chart the waters and consult for shipping companies hoping to move their barges through the dangerous waters.
Digital Marketing can be Treacherous Waters
It was this analogy that would grow to inspire our own narrative. Managing multiple independent projects we found a paradigm of effective digital marketing that would account for campaign design, content creation, technology integration, and distribution management without compromise.
In our early days we worked with numerous cloud integrators in Washington DC. These integrators were often 'Partners' of cloud providers like AWS, Microsoft Azure, and Google Cloud Platform. Working with these companies meant AMG was responsible for managing the production and marketing of webinars.
From humble beginnings...
This small niche began to grow; our abilities in automation grew as well. With this new found focus in the company, Astoria Media Group was able to lead one of the top HVAC companies in the nation through large projects focussed on integrating technology to increase operational efficiency.
Fast forward to 2021 and we find ourselves right in the middle of the Key City. And although our narrative of Captain Flavel will always be a foundation of inspiration, it is the local business community right here in Abilene, Texas that acts as our guiding force in 2022! Regardless of whether you call Abilene home or not, we would love to discuss how we can make all your wildest digital marketing dreams a reality (Vote for Pedro).
Meet The Team @ AMG
Justin R. SchubackCreative Partner
Co-founder and Creative Partner with a decade of digital marketing experience and the technical chops to deliver only the most personalized voyage with Astoria Media Group.
James O'learyExpansion Partner
Co-founder and expansion partner who is driven by the idea that a successful journey is one taken together. His vision for Astoria Media Group is one filled with true, lifelong partnerships.
Gosia MeltonDirector of Content
With a passion for growing new businesses, Astoria Media Group's Director of Content leads both local business development as well as content marketing efforts in the Abilene area.
Social Media Strategy
The overall objective of social media is to get the right content in front of the right people at the right time. A good strategy should be centered around clearly defined goals with benchmarks and a specific audience. Your strategy will enable your business to create valuable and relevant content, drive engagement, and increase conversions and sales. And as with any good strategy, it will require evaluating the data and results to determine what can be done to improve the results
Before you start posting on social media, there are a few things to consider
What are your goals? How is Social Media Advertising and Marketing going to help you achieve these goals? The most common objectives include increasing website traffic, increasing leads, increasing sales and revenue, and increasing brand awareness. Your social media strategy needs to stay consistent with the brand and values of your company.
Which social media platforms will you use? As mentioned earlier, the main social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, and TikTok. There are also social messaging platforms, such as Messenger, WhatsApp, and WeChat, which can be incorporated into you contact page and give your customers another means to connect. If you already know your audience, you probably know which platforms to use. But if you don't, that's why we are here.
What type of content will you post and share? Will it be educational? Will it be humorous and entertaining? Pictures? Videos? Links to valuable and relevant content? At AMG, we are excellent Content Creators and can help with both creative and strategic elements of social media advertising.
At the beginning of the covid-19 pandemic, one of our clients was printing textbooks for schools in the area to help with remote learning. Their goal with social media advertising was to create a video to let the community know they were still open for business and they wanted to help the local community in any way possible. You can check out that video here
Social Media Planning and Publishing
If you designed a fantastic marketing campaign with 20 amazing Facebook posts, would you post them all at the same time on the same day? We hope not! An action plan and publishing schedule is a little bit different from general strategy. At this point in the process, you should know your audience well enough to know the best days and times to post to social media platforms. You should also be posting quality content that is valuable and relevant as we discussed with content marketing. The only thing left to tie everything together is a regular publishing schedule for your social media platforms, while being cognizant to stay in line with your core brand values.
How many people use social media? Last we checked, it was over 4.6 billion people. Chances are your customers are using social media. By being active and engaged in social media, you have a much better chance of them finding your company and purchasing goods and services.
Publishing to social media is basically just sharing an image, video, or URL to one or all of your social media platforms. The planning side isn't quite so simple. You need to know the best days and times to get in front of your audience AND you need to know the type of content that will attract and engage your audience. This will increase online visibility and maximize your reach on social media.
Did you know that the slogan "Don't Mess with Texas" was originally a marketing campaign by the Texas Department of Transportation to reduce littering on roadways? A good plan goes a long way!