search engine

What is search engine marketing?

Search engine marketing, or SEM, is an online marketing strategy used to bolster the visibility of a website in search engine results pages (SERPs). Typically, this is based on keywords your customers are searching for in search engines.

SEO, or search engine optimization, used to be the broad term that both organic and paid search activities fell under. These days, SEO, typically refers to organic search results and SEM refers to paid advertising in search results.