These days, the majority of people go to search engines to find whatever they need. A great way to attract new customers is to have your website rank at the top of search engine results, or SERP. The SERP shows you the “organic results” as well as “pay-per-click ads” (or PPC). The organic search results are those that are tethered to SEO, while the PPC ads are paid.
Successful search engine optimization strategies are typically split into two categories: on-page SEO and off-page SEO.
On-page SEO refers to SEO strategies focused on refining and optimizing elements of your website that you can control. On-page optimization is about creating content to improve search engine rankings. Utilizing keywords throughout your pages, making sure metatags and titles are dense with keywords, and posting relevant content on a regular basis are all elements of on-page SEO.
Off-page SEO refers to SEO strategies centered on developing your website or brand across the internet. Off-page optimization are things that take place away from your website, such as trustworthy backlinks. It might seem daunting, but this off-page SEO is pivotal to your overall SEO progress.