The overall objective of social media is to get the right content in front of the right people at the right time. A good strategy should be centered around clearly defined goals with benchmarks and a specific audience. Your strategy will enable your business to create valuable and relevant content, drive engagement, and increase conversions and sales. And as with any good strategy, it will require evaluating the data and results to determine what can be done to improve the results
Before you start posting on social media, there are a few things to consider
What are your goals? How is Social Media Advertising and Marketing going to help you achieve these goals? The most common objectives include increasing website traffic, increasing leads, increasing sales and revenue, and increasing brand awareness. Your social media strategy needs to stay consistent with the brand and values of your company.
Which social media platforms will you use? As mentioned earlier, the main social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, and TikTok. There are also social messaging platforms, such as Messenger, WhatsApp, and WeChat, which can be incorporated into you contact page and give your customers another means to connect. If you already know your audience, you probably know which platforms to use. But if you don't, that's why we are here.
What type of content will you post and share? Will it be educational? Will it be humorous and entertaining? Pictures? Videos? Links to valuable and relevant content? At AMG, we are excellent Content Creators and can help with both creative and strategic elements of social media advertising.
At the beginning of the covid-19 pandemic, one of our clients was printing textbooks for schools in the area to help with remote learning. Their goal with social media advertising was to create a video to let the community know they were still open for business and they wanted to help the local community in any way possible. You can check out that video here