How to Add a Social Media Manager to Your Facebook Page and Ad Account

Introduction

As your business grows, managing social media accounts, ads, and audience engagement can become too much for one person. That’s where a social media manager comes in. Adding a trusted team member or agency to your Facebook Page and Ad Account allows them to help create posts, manage campaigns, and track performance—all without sharing your personal login credentials. Whether you’re partnering with a marketing professional or expanding your internal team, setting up proper access ensures security, efficiency, and smooth collaboration.

Adding a Social Media Manager to Your Facebook Page

To begin, open your Facebook Page and navigate to the Professional Dashboard or Page Settings. From there, click Page Access in the left-hand menu. You’ll see two sections: one for people with Facebook access and another for those with task access.

If your social media manager needs full control, click Add New under “People with Facebook access.” Enter their name or email address associated with their Facebook account, select their role as Admin or Editor, and click Give Access. If they only need to create posts, manage messages, or view insights, you can assign them task access with limited permissions.

You’ll be prompted to enter your Facebook password to confirm the change. Once added, your new manager will receive a notification to accept the invitation, and they’ll gain the ability to manage your Page according to their assigned role.

Understanding Roles and Permissions

Facebook offers multiple levels of Page access, so it’s important to choose the right one. An Admin has full control of the Page, including adding or removing users and managing all content and settings. An Editor can publish posts, respond to messages, and view insights but cannot change Page roles. A Moderator can handle community interactions and messages, while an Advertiser can create and manage ads. For most social media managers, the Editor or Advertiser role provides enough flexibility without granting full control.

Adding a Social Media Manager to Your Facebook Ad Account

If your social media manager will also run ads, you’ll need to give them access to your Facebook Ad Account. To do this, go to Meta Business Suite or business.facebook.com and click Settings in the left-hand menu. Under Accounts, select Ad Accounts and choose the ad account you want to share.

Click Add People, then enter the name or email address of your social media manager. Assign them a role such as Ad Account Advertiser (to create and manage ads) or Ad Account Analyst (to view performance and reports). If you fully trust the manager to oversee budgets and billing, you can give them Admin access, though this level should only be granted to experienced professionals.

After assigning their role, click Confirm to finalize the invitation. The manager will receive an email or notification prompting them to accept access. Once approved, they can begin managing your campaigns immediately.

Managing Access Through Meta Business Suite

If you use Meta Business Suite, you can control Page and Ad Account permissions in one place. Navigate to Business Settings and open Users → People. From there, click Add to invite your social media manager using their email address. After they accept, you can toggle on access for your Page, Ad Account, and other connected assets like Instagram or the Meta Pixel.

This centralized setup keeps all permissions organized and ensures your business assets stay secure. You can easily remove or update access at any time if roles change or projects end.

Best Practices for Account Security

While giving someone Page or Ad Account access is essential for collaboration, it’s equally important to maintain control of your business assets. Always assign roles using Business Manager or Meta Business Suite—never by sharing your personal login information.

Regularly review who has access to your Page and Ad Account, especially if you work with multiple freelancers or agencies. Remove old accounts that no longer need access and update permissions when team roles change. It’s also a good idea to enable two-factor authentication for added security across all business profiles.

Conclusion

Adding a social media manager to your Facebook Page and Ad Account helps you scale your marketing efforts while keeping your brand consistent and secure. With Meta’s built-in access tools, you can delegate tasks, manage ads, and collaborate seamlessly—all while maintaining control of your assets. By assigning the right roles and following best practices, you’ll set your business up for success with efficient, secure, and professional social media management.

To learn how to use Social Media Analytics to track your manager’s performance: CLICK HERE

Strategic FAQ: Secure Delegation

What if I want an agency to manage my accounts? Instead of adding individuals, add the agency as a Partner. In Business Settings, go to Partners, click Add, and enter their Business ID. This allows the agency to manage their own team’s access to your assets, keeping your “People” list clean.

Can someone steal my Page if I make them an Admin? Yes. Someone with Full Control can remove other Admins, including you. We recommend only granting Full Control to the business owner and one other highly trusted partner. Everyone else should have Partial Control.

How do I revoke access? Go back to the Page Access or People tab in Business Settings, find the person’s name, and click Remove. Their access is terminated instantly.